Velux Marketing and Sales Enablement
Making daylight innovation simple, desirable, and actionable across every touchpoint.
Built on a legacy of innovation, VELUX provides daylight and fresh air solutions that enhance comfort and improve quality of life. Marketing at VELUX strives to create desire and inspiration for homeowners while also equipping sales, dealers, and trade professionals with the tools they need to confidently sell and install VELUX products.
As a Senior Designer/Art Director, I partner closely with marketing, product, and sales teams to shape how the brand promises are communicated across print, digital, and environmental touchpoints. Working within a B2B2C environment, I help translate complex product information into clear, compelling visuals that resonate with consumers, as well as creating effective sales enablement tools for professional audiences.
Creative Direction
Design
Cross-functional Collaboration
Pro Partner Academy Paid Ads
Art Direction + Design
AD LOOK + FEEL, BEFORE:
AD LOOK + FEEL, AFTER:
↑
CTR
5
New Leads
Generated in the First Week after Launch, the first ever leads generated from the campaign.
↓
CPC
Data reviewed in May 2025.
Velux Skylight System Product Launch
Creative Direction + Design
Skylight System Photoshoot
Creative Direction
Product photoshoot at designer Dani Dazey’s home in Los Angeles. Photographs by Pat Nagle.
National Sales Meeting
Branding, Creative Direction, Design
50th Anniversary Celebration
Branding, Creative Direction
Company Lobby Redesign
Space Design, Sourcing, Implementation
“Our lobby remodel is a hit…I only heard very positive comments about everything.”
- President, VELUX America
LOBBY - BEFORE
LOBBY - AFTER
Black Frame Skylights Product Launch
Creative Direction
