Shining new light on the leader in specialized lighting solutions

For the past 125 years, Kirlin Lighting has been manufacturing innovative lighting. They have a heavy focus in the medical industry, and deliver high-quality, specialized lighting where it matters most, with strong consideration for the experience of the end users of their products.

For this project we had two specific goals, (1) to modernize the brand image and (2), to help Kirlin capture a larger share of their audience in online search. This kicked off the build of an 11-page healthcare microsite, purely focused on what they’re best known for—medical lighting.