Kendra Scott

Creating curated spaces for fashion enthusiasts.

Kendra Scott is an iconic Texas jewelry brand aimed at creating quality products that make fashion truly accessible.

They had an overall goal to drive eCommerce growth in the organic search (SEO) channel. To help reach their SEO and brand goals, we proposed creating a specific hub of content to share their extensive jewelry and style knowledge. Along with this we proposed a glossary of terms to help deliver on their brand promise and help make fashion and its trends more accessible to all.