A luxe multi-channel makeover for a historic, high-end jeweler

James Free Jewelers is a legacy brand based in Ohio with a long history of providing superior customer service and high quality jewelry brands like Rolex, Tudor, David Yurman, Roberto Coin, John Hardy, and more. They have two brick and mortar stores and an e-commerce presence.

Grit and James Free originally connected to build an email program. The relationship later expanded to encompass multiple channels including SEO and paid media. We worked together to establish, refresh, and expand these channels, and were able to revive the e-commerce component of the business, reversing downward trends.