Food Delivery Settlement App

Developing an app for independent delivery businesses to drive more profits.

This app was designed to help independent delivery business owners quickly understand their profit and loss data while working their routes. The app serves independent owner-operators (IBOs) who partner with a large snack food company.

The app also enables the food company to provide specialized support to help their contractors grow their businesses, allowing them attract and retain high-quality IBOs.

TOOLS USED:

Miro

Sketch

Invision Protoytping

MY ROLES:

UX Research

UX Design

Interface Design

TARGET AUDIENCE

Owner-operators contracted by a snack food company who manage every part of their delivery business.

Independent Broker/Owner-Operators (IBOs), are small business owners who run delivery routes while managing every aspect of their business:

  • They own/lease delivery vehicles

  • Purchase inventory upfront

  • Stock and merchandise products in stores

  • Review weekly sales and expenses

  • Need to know week by week, if their route is making money without spending extra time on paperwork

THE CHALLENGE

Business owners lack tools that bring efficiency and clarity to their day-to-day.

Owner-operators often struggle to gauge weekly profitability because:

  • Financial data is scattered across receipts, credits, and cash sales

  • Owners lack an easy way to visualize numbers while working

  • They risk making decisions without clear visibility into the numbers, which can affect their earnings and route planning

APPROACH

STAKEHOLDER ALIGNMENT + UX RESEARCH

To fully understand the business problem and user needs, I first interviewed an active Owner-Operator/IBO, then conducted a discovery workshop with business stakeholders.

  • Gained a firsthand understanding of an IBO’s daily routines, pain points, business goals, etc

  • Aligned stakeholders on their goals, assumptions, and desired app features

  • Identified and prioritized features that would be included in the prototype with stakeholders

“Our routes aren’t just income.
They’re investments that need to grow.”

SKETCHING + IDEATION

  • Distilled stakeholder information and user workflows into sections

  • Structured features into the information architecture

  • Sketched initial ideas

WIREFRAMING

  • Created wireframes that translated workflows to interfaces

  • Decided on Google Material Design system to create a intuitive, consistent UI

  • Iterating toward a final app interface optimized for mobile

RESULTS

FINAL PRODUCT

The result was a polished mobile app that empowers IBOs to easily track weekly financial performance in real time. They now had a better way to track data and no longer had to rely only on paper records and disconnected software. What was once fragmented and time-consuming was now clear, actionable, and available on the go.

Visually the experience is intentionally simple and structured, allowing IBOs to quickly understand profitability, make informed decisions, and focus on growing the value of their business investment.

APP DESIGN