Codetta bio

Creating a unique identity for the first fully-integrated multi-omic testing solution.

Codetta Bio is a research company dedicated to advancing life science research and testing capabilities.

They sought a unique identity system to stand out and bring the first ever multi-omic biomarker measurement tool to market.

Together we chose an octopus to represent the Codetta brand: they’re intelligent, agile animals whose tentacles resemble the tails in their propriety testing tool, as well as the different life science spaces Codetta touches.

We also felt that a specific mascot would work well for marketing, creating a recognizable animal and symbol that would be memorable and work well on a variety of different collateral.