Helping pet parents get the pet products and advice they deserve.

Betterpet is the content resource pet parents can use to make smarter decisions for their pets.

To expand on the original content site, I helped the team create an ecommerce arm to help drive affiliate revenue and more SEM opportunities.

Using the original Betterpet brand as a jumping off point, I aimed to create an approachable look and feel, overseeing the vision that extended across the shop experience, paid media, and email marketing.